Understanding Product Codes & SKUs

Understanding Product Codes & SKUs

This article explains the 9 different types of SKUs we support in Gateway CPP and the main reasons for their existence


Product ID - internal database ID but can be searched and is totally unique

SKU - Product Suppliers SKU and the main one used in the system 


Retail SKU - the main SKU used by a retailer for a supplier product - however you can also use our SKU map so every different retailer can potentially have their own SKU for the same supplier SKU


Base Product SKU - as the same base product can be used to create many different Supplier SKUs this is used to identify the base product the supplier is made from 


Stock Base Product SKU - as the name suggests this is used to manage stock of the base SKU - it can be the same number as the base SKU but has the flexibility to be different 


Wholesale Blank SKU - this is the SKU from the manufacturer of the blank product that is used by the supplier. Companies can copy the wholesale blank to create their base product but this then means the software will know where to order the blank products from 


Manufacturers Code - really just for reference this is another code field that can be used to identify a product it is typically a manufacturers reference 


Barcode (EAN) - this is the unique code needed for POS systems or selling on a marketplace like Amazon 


Variant SKU - this is where we get a bit more complex our system is capable of building and recognising dynamics SKU for more complex products that have SKUs for each size, colour and attribute



    • Related Articles

    • Product Creation Services | Blank Products - Production Spreadsheet

      What information do we request and why? Before we can begin production of your Blank products we will contact you to ask for image assets and also setup information / data. We have a predefined Production Spreadsheet that you will be asked to ...

    • CPP Custom Product Cards (Prepaid Order Codes)

      CPP provides the ability to create prepaid coupons that can be given to a customer, allowing them to personalise a product and create an order hours or even days after paying for it. Only a user with the Point of Sale access permission can create ...

    • Product Types Explained

      What Are The Product Type Options? There are multiple product types that your products can be set as, the below table lists the options, the explanation for each type and the numerical value which can be used to update product types has been listed ...

    • Understanding Product Smartlink Formats

      Every product in the Gateway CPP Database has its own unique URL that controls its functionality. Detailed below is an explanation of how URLs are structured. Software developers should also consult our Personalise-iT iFrame integration guide. Base ...

    • Catalog | Product Manager - Product Classification

      What Is The Product Classification? Within platform you now have the ability to set a product classification against your items, this is found within the eCommerce export and can be used as a search term within "Product Manager" and "Feeds". Where ...